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Hōkō favors pickles, and they seek after strong yōkai to make their pickles taste better with yōkai extracts.
Yōkai Sen Monogatari
The Hōkō is a powerful yokai, in the fourth anime he was able to defeat Kitaro and also Konaki-Jijii with minimal effort. Although this not because he is omnipotent, but rather because he is a careful fighter as he was susceptible to Sunakake-Babaa's sorcery.
Elemental Mastery: When his main body dies the Hōkō can split into four different entities embodying the four elements of Fire, Water, Wind and Earth, all equally strong and fairly powerful on their own right. Although fearsome opponents they had a major weakness, their opposite elements were fatal to one another so if tricked so their attacks hit one another, it would cause mutual destruction.